RESOURCE LIBRARY

Targeted! How Tobacco and Alcohol Companies Try to Get You Hooked

(DVD) Closed-Captioned, 2003, Grades 7-College, HRM, 24 minutes This video sheds light on the tobacco/alcohol industries sneaky ways to attract teenage customers. The industries use advertisement in many ways that millions of adolescents will hear and see. Such as radio, television, or magazines. Even sports events and music festivals have many advertisements that many adolescents will come in contact with. Product placement is also a strategy, whether it is in the movies and television shows or the convenient store.

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